Pricing
Every price, on one page.
No quote process, no discovery call before you are allowed to know the number, no percentage of your gate. There is no setup fee on any package. A Matchday Website is £39 a month with nothing to pay before it starts — within a pound of what Pitchero charge for software you still have to run yourselves. The price you see is the price you pay.
Two ways to pay
Monthly, or the same price once a year
- Pay monthly. A Matchday Website is £39 a month, there is nothing to pay before we start, and you can cancel with a month’s notice. This is the one most clubs take.
- Pay for the year — £468, in one invoice. The same price, twelve months settled at once. It is not cheaper and we are not going to tell you it is. It is here because a treasurer working to a season budget would rather take one invoice to one committee meeting than twelve.
Why there is no setup fee
The setup fee was the number clubs stopped at, and they were right to. Asking for several hundred pounds before anything exists puts all the risk on a volunteer committee in month one, against platforms that charge nothing to start.
We tried waiving it for clubs who paid annually. That was half an answer, because it was still the first number on the page for everyone else. So it has gone, on every package and on both ways of paying. We would rather be paid every month for work we keep doing than be the expensive option that never gets past a committee meeting.
The five packages
Take one. Take all four. Most clubs start with the website because it is the thing sponsors look at, then add the Social Pack in pre-season.
Matchday Website
- Fixtures, results and news
- Sponsors page and club info
- Hosting, SSL and backups
- Unlimited updates, forever
- No adverts, ever
- We build it, not a volunteer
Or £468 for the year in one invoice — the same price, paid once.
Social Pack
- Profiles set up properly
- Eight matchday templates
- Weekly content calendar
- Seasonal template refresh
- Handover session, recorded
Club Shop
- Print-on-demand store
- Replica wear and merch
- Zero stock, zero risk
- Club margin on every order
- Paid out monthly
Fan Engine
- Signup form on the site
- Fan list the club owns
- Automatic matchday emails
- Consent and unsubscribe handled
- Sponsor slot in every send
Full Kit
- All four packages, wired into each other
- The shop and the signup live on the website
- The graphics match the site, the emails come from the fixture list
- One invoice, one contact, one number to ring
- £27 a month less than the four bought separately
Or £1,428 for the year in one invoice — the same price, paid once.
No setup fee on any package, on either way of paying. Bought separately the four packages come to £146 a month; the Full Kit is £119, so £27 a month cheaper. We are not VAT registered, so the price shown is the total payable.
Compare
What each package actually covers
| Package | What it covers | A month | A year, one invoice |
|---|---|---|---|
| Matchday Website | Hosted club site: fixtures, results, news, sponsors page, club info, directions, contacts. Hosting, SSL, backups and unlimited content changes included. No adverts. | £39 | £468 |
| Social Pack | Profiles set up and secured, eight matchday graphic templates in club colours, a weekly posting calendar, seasonal refreshes, handover training. | £59 | £708 |
| Club Shop | Print-on-demand store on your domain, around twenty products, mockups, pricing set with you, printing and postage handled, margin paid monthly. | £19 | £228 |
| Fan Engine | Signup form on the site, a fan email list the club owns and can export, automatic Thursday preview and Sunday result emails, consent handled. | £29 | £348 |
| Full Kit | All four, wired together: the shop and the signup live on the website, the templates match the site, the emails come from the fixture list. | £119 | £1,428 |
The yearly figure is twelve times the monthly one, to the penny. Paying for the year buys one invoice, not a lower price. The Matchday Website and the Full Kit can be bought either way on this page; for a yearly invoice on the other three, email and we will send one.
| The job to be done | Which package does it | Monthly |
|---|---|---|
| Look credible to a sponsor | Matchday Website — a sponsors page with their logo and a link is the thing you show them when you ask for next season | £39 |
| Get people to the ground | Social Pack, then Fan Engine — the graphic reminds them, the Thursday email tells them the kick-off time | £59 or £88 |
| Make money without stock | Club Shop — nothing is printed until a fan has paid | £19 |
| Stop losing your supporters | Fan Engine — the list belongs to the club rather than to a platform or a person | £29 |
| Stop volunteers burning out | Social Pack — twenty minutes of work a week instead of an evening | £59 |
| All of the above | Full Kit — one supplier, one invoice, one number to ring | £119 |
No lock-in
If you leave, you leave with everything
- The domain is registered in the club’s name. Not ours. If you have one already we never take control of it, we just point it at the site.
- The fan list is the club’s. Export it to a spreadsheet whenever you like, including on the day you cancel. We do not sell it, rent it, or email it about anything except your club.
- Cancel monthly with a month’s notice. No twelve month term, no early exit fee, no automatic three-year renewal buried in a PDF. If you paid for the year we refund the unused whole months.
- Your content comes with you. News, photos, fixtures, results and the shop product artwork, exported in a format another supplier can use.
- No percentage of your income. We do not take a cut of your gate, your subs, your sponsorship or your bar.
Why we put this in writing
Clubs get burned by suppliers who register the domain in their own name and then hold it hostage at renewal. It happens often enough that committees now ask about it before they ask about the price, and they are right to.
So the rule here is simple. Everything that identifies your club, reaches your fans or represents your history belongs to the club. We are paid for the work and the upkeep, not for holding the keys.
Ask for it in writing and you will get it in writing.
Questions
The ones we get asked most
Why not just use Pitchero? They are cheaper.
On the monthly they are a pound cheaper, and on their free plan they are £468 cheaper. The differences are that their plans put other people’s adverts on your site until you reach £99 a month, every plan is software a volunteer has to operate, and every Pitchero club looks the same. We wrote the whole comparison out with their prices on it — read it here, including the two reasons to pick them instead of us.
Is paying for the year cheaper?
No, and we are not going to dress it up as a saving. £468 is twelve months of £39 and £1,428 is twelve months of £119, to the penny. It exists because one invoice at the start of a season is easier for a treasurer to get approved than twelve payments, and because some clubs simply prefer it. If the monthly suits you better, take the monthly.
What happens if we pay for the year and you disappear?
You keep the domain, because it is in the club’s name, and you keep the fan list, because you can export it any time. If we stop trading you would need a new supplier for the site, which is the honest risk of buying from a sole trader. It is also why we do not ask for more than a season up front.
Do we have to buy all four?
No. Most clubs start with one. The website is the usual first step because it is the thing a sponsor looks at, and the Social Pack tends to follow in pre-season when someone has burned out on graphics.
What if we already have a website?
Then run the free check first. If it comes back strong we will say so and there is nothing for us to sell you. If it is a platform you cannot edit, or it is slow on a phone, we will show you which pages proved it.
Who owns the domain?
The club. If you have one, it stays in your name and we point it at the site. If you have not, we buy it in the club’s name and hand you the login.
Is there VAT on top?
No. We are not VAT registered, so there is nothing to add — every price on this page is the total payable. Invoices are itemised, so a treasurer can put them straight into the accounts.
Start with the free check
Start with the free check, not the invoice
It scores six things about your club’s online presence and quotes the evidence from your own pages. If you come out well, we will tell you there is nothing to buy.
No signup. The report appears on screen and it is yours to keep, whether you buy anything or not.