Fan Engine
Your fan list lives in somebody’s personal Facebook.
Every club has a list. It is usually a Facebook group owned by a bloke who left the committee in 2021, or a WhatsApp broadcast on the secretary’s own phone. When they go, the list goes. An email list the club owns cannot be switched off by a platform, an algorithm or a fallout.
Where your fans are held today
- A Facebook page, reaching maybe one in ten followers
- A WhatsApp group that hit the member limit in 2023
- A spreadsheet of season ticket holders from two seasons ago
- Nothing at all for the 200 people who came at Boxing Day
An email list is the only one of those the club can take with it if a platform changes the rules.
Why it matters
Email is boring and it works
It reaches people
A social post reaches a fraction of your followers and you do not choose which fraction. An email arrives with everyone who asked for it.
It is the club’s asset
Nobody can suspend it, change the algorithm, or take it with them when they fall out with the chairman. You can export it any time.
It sells things
Presentation night tickets, the race night, the 200 club, sponsorship. A list of 300 people who chose to hear from you is worth more than 3,000 passive followers.
Here is the actual thing
Kestrel Vale RFC, collecting fans since day one
The signup sits in the footer and on the fixtures page of a live demo club site. One field, no password, no account to create. Somebody checking Saturday’s kick-off can join in four seconds.
- Signup form on the site, in the places fans already look
- Confirmation email so the list stays clean and consented
- Thursday preview: opposition, kick-off, where to park, bar times
- Sunday result email with the score and a link to the report
- A sponsor slot in every send, so the list pays for itself
Kestrel Vale RFC is a demo club. The signup on the demo genuinely works and genuinely does nothing with your address.
What is included
A list, and something to send to it
Signup on the site
Footer, fixtures page and a sign-up box after news posts. One field. No account for the fan to create.
Automatic matchday emails
Written from your fixture list: who, when, where, kick-off, directions. It goes out on Thursday whether or not anyone remembers.
Result emails
Score, scorers and a link to the match report on Sunday morning, when people are actually reading their phone.
Owned by the club
Export the whole list to a spreadsheet any time, including the day you cancel. It is your list, not ours.
Consent handled
Confirmed opt-in, one-click unsubscribe, records of who agreed to what and when. The boring part done properly.
A sponsor slot
One sponsor line in every email. Most clubs sell it for more than the £29 the whole thing costs.
How it works
Three days, then it runs itself
Day 1
Signup goes on
Form added to the site in the three places fans look. It works on a phone, at the ground, on bad signal.
Day 2
Any existing list imported
If you have a spreadsheet of members or season ticket holders and they agreed to be contacted, it comes across. If they did not, it does not.
Day 3
Fixtures wired up
Your fixture list feeds the Thursday preview. We send the first one to the committee to check the tone.
Season one
It compounds
Every new signup stays. A club that adds five a week finishes the season with a list of around 200 people who chose to be there.
What it costs
£29/mo
One setup fee, one monthly fee, no percentage of your gate and no surprise invoice in March.
Fan Engine
- Signup form on the site
- The list stays the club’s, exportable any time
- Matchday emails from the fixture list
- Unsubscribe and consent handled properly
Full Kit
- Matchday Website
- Social Pack
- Club Shop
- Fan Engine
- One person to ring
Prices exclude VAT. Monthly, cancel with a month’s notice. The domain and the fan list belong to the club, always.
The other three
Take one. Take all four.
Each one stands on its own. Together they cost less than four suppliers and there is one person to ring when something breaks.
Matchday Website
Fixtures, results, news, sponsors and club info on a site that loads fast on a phone. Built in two weeks, looked after forever.
£499 build + £39/mo
Social Pack
Profiles set up properly, matchday graphics in your colours, and a weekly calendar a volunteer can actually follow.
£299 setup + £59/mo
Club Shop
Print-on-demand store on your own domain. No stock, no boxes in the clubhouse, a margin to the club on every order.
£249 setup + £19/mo
All four together is the Full Kit — £999 setup + £119/mo.
Start with the free check
Find out whether you own any fans at all
The free check looks for a newsletter signup on your site and tells you, with the evidence, where your fan relationships currently live.
No signup. The report appears on screen and it is yours to keep, whether you buy anything or not.