How the check works
A free check that will happily tell you to buy nothing.
Most free audits are a form that emails you a PDF designed to frighten you. This one runs in front of you, scores six pillars, and quotes the exact line from your own pages that it based each judgement on. If your club scores well, it says so and tells you there is nothing here worth selling you.
What you get back
- A score out of 100, and what it is out of 100 of
- Six pillar scores, weighted
- Around twenty individual checks, each pass or fail
- The quoted evidence for every one of them
- Which package would close which gap, or none
It appears on screen. No email gate, no drip sequence, no call booked before you can read it.
The six pillars
What it measures, and why that
Website basics
HTTPS, whether the site works on a phone, page titles and descriptions. The things a search engine reads first and a fan judges in three seconds. Weighted heaviest, because everything else points here.
Findability
Sitemap, structured data, sharing previews. Whether a search engine can tell you are a sports club with fixtures, rather than a page of text it does not understand.
Social presence
Which platforms your club is visibly on, and whether your website sends fans to them. Checked from your public pages, not by logging into anything.
Fan engagement
Fixtures where a fan can find them, content that has moved recently, and any way at all for a supporter to join a list the club owns.
Commercial
A shop, a sponsors page and a membership route. The three cheapest revenue doors online, and the three most often missing.
Accessibility basics
Alt text on images and a declared page language. Only the basics, checked honestly, because a full accessibility audit is a different job done by different people.
The pillars are weighted rather than equal: website basics, social presence and fan engagement carry the most, accessibility basics the least. The score compares your club to the checks, not to other clubs, so there is no league table and nobody is publicly ranked.
The crawl
Up to eight pages, politely, and then it stops
- It reads robots.txt first and obeys it, including Crawl-delay. If a section is disallowed, we do not look at it and the report says the section was skipped.
- Up to eight public pages, starting at your homepage and following your own internal links. It never guesses at addresses or tries to find hidden pages.
- A pause between every request, at least a second and longer if your robots.txt asks for longer. Club sites often run on modest hosting and we are not going to be the reason one falls over.
- It identifies itself in the user agent, with a contact address, so your host can see exactly who came and why.
- Public pages only. No logins, no forms submitted, no member areas, nothing behind a password.
- Nothing is stored about your club unless you email us. The report is generated, shown to you and not filed away.
The most important sentence in the report
Not found in the pages we crawled.
That is what a red cross means, every time. It does not mean your club has no shop. It means we did not find one in the eight pages we looked at, which is a different claim and a much smaller one.
If your shop is real and lives three clicks deep, the check will mark it missing and it will be wrong. That is a limitation of crawling eight pages, and it is written on the face of the report rather than buried in a footnote. Tell us and we will correct it by hand.
Checks that are judgement calls rather than facts say so on the report as well. A heuristic is labelled as a heuristic.
What happens next
Four steps, and one of them is us going away
Minute 1
You run it
Club name and web address. Nothing else. No email, no phone number, no company name, no size of budget.
Minute 2
It crawls and scores
Up to eight pages, a pause between each, robots.txt obeyed. Roughly twenty checks against the six pillars.
Minute 3
You read the evidence
Every pass and every fail quotes the line it came from and names the page it was on, so you can check our working.
After that
You decide, or we do not contact you
Each gap names the package that would close it. If there are no meaningful gaps, the report says there is nothing here for us to sell you and that is the end of it.
Straight answers
What this check is not
It is not an SEO audit
It does not look at your rankings, your backlinks or your competitors. It checks whether the basics that let a search engine understand a sports club are present on your pages.
It is not an accessibility audit
It checks alt text and a declared page language. A real accessibility audit involves screen readers and human testers, and if you need one we will tell you to get one from a specialist.
It is not a security scan
It reads your public pages like any visitor would. It does not probe, does not test forms and does not look for vulnerabilities.
It is not a judgement on your club
A low score usually means a club run by volunteers with better things to do than page titles. The score measures the website, not the people.
Start with the free check
Run it on your club and check our working
Six pillars, around twenty checks, evidence quoted from your own pages. About a minute, no signup, yours to keep.
No signup. The report appears on screen and it is yours to keep, whether you buy anything or not.