Club Shop
People want to wear your badge. You have nowhere to sell it.
Every club has the same conversation. Somebody asks where they can buy a hoodie, the answer is a WhatsApp order form once a year, and the money quietly goes nowhere. A print-on-demand shop on your own domain takes the risk out: no boxes in the clubhouse, no cash up front, a margin to the club on every order.
Why clubs never start one
- Somebody has to front £1,400 for a pallet of hoodies
- Then guess the sizes, and eat the wrong ones
- Then store them, and hand them out at training
- Then chase four people for £25
Print-on-demand removes all four. Nothing is made until a fan has paid for it.
Why it matters
This is the cheapest revenue door you have
The money is already there
Parents, old players, the bloke who has watched since 1988. They would all buy something with the badge on. Nobody is refusing to spend, they just cannot.
It is free advertising
A club hoodie in the queue at Tesco is a fixture list somebody reads. Kit on the street is how small clubs get noticed.
It costs the club nothing to try
No stock, no float, no committee vote about risk. If it sells nothing in a season you are out £19 a month and you have learned something.
Here is the actual thing
A working shop, on the club’s own domain
This is the Hollowbrook Athletic shop, running live. It sits at yourclub.co.uk/shop, so fans never leave your site and never wonder whether the page is legitimate.
- Replica-style training wear, hoodies, tees, polos and coats
- Scarves, bobble hats, mugs, bottles, tote bags, stickers
- Your crest printed or embroidered, in the right colours
- Card payment, order confirmation, tracked delivery to the fan
- Printed and posted when the order comes in, not before
Demo products, real mechanics. The shop is a working build with a made-up club on it, so you can click through the whole thing without us borrowing someone else’s badge.
What is included
Everything except the boxes in your clubhouse
A full product range
Around twenty items to start: training wear, leisurewear, junior sizes, and the small things that sell at a bar on a cold Tuesday.
Design and mockups
Your crest set on every product, mocked up for the committee to approve before a single item goes on sale.
Your margin, your call
You set the retail price. The club margin sits on top of the print cost, typically £4 to £9 an item depending on what it is.
Printing and postage
Made to order, packed and posted to the fan, with tracking. No trip to the post office and no sizes left over.
On your own domain
The shop lives at yourclub.co.uk/shop. Same badge, same colours, same header. It looks like the club because it is the club.
Paid monthly
One statement a month: what sold, what it made, what is coming to the club account. Straightforward enough to read out at a meeting.
How it works
One week from badge file to first order
Day 1
Send the badge
The highest resolution crest you have, plus your colours. If all you have is a photo of the club sign, we redraw it.
Days 2 to 4
Range built
We set the products up and send mockups. You cut the ones that will not sell and add the one thing we missed.
Day 5
Prices agreed
We show the print cost of each item, you set retail, and the club margin is fixed there and then.
Days 6 to 7
Live and announced
The shop goes on your domain and we hand you a launch post for social. First orders usually land in the first week.
What it costs
£249 setup + £19/mo
One setup fee, one monthly fee, no percentage of your gate and no surprise invoice in March.
Club Shop
- Store built on your domain
- Products, mockups and prices set with you
- Printing, packing and postage handled
- Club margin paid out monthly
Full Kit
- Matchday Website
- Social Pack
- Club Shop
- Fan Engine
- One person to ring
Prices exclude VAT. Monthly, cancel with a month’s notice. The domain and the fan list belong to the club, always.
The other three
Take one. Take all four.
Each one stands on its own. Together they cost less than four suppliers and there is one person to ring when something breaks.
Matchday Website
Fixtures, results, news, sponsors and club info on a site that loads fast on a phone. Built in two weeks, looked after forever.
£499 build + £39/mo
Social Pack
Profiles set up properly, matchday graphics in your colours, and a weekly calendar a volunteer can actually follow.
£299 setup + £59/mo
Fan Engine
A fan email list the club owns, and matchday emails written automatically from your fixture list.
£29/mo
All four together is the Full Kit — £999 setup + £119/mo.
Start with the free check
See whether fans can spend money with you at all
The free check looks for a shop, a sponsorship page and a membership route. Those are the three cheapest revenue doors online, and most clubs are missing at least two.
No signup. The report appears on screen and it is yours to keep, whether you buy anything or not.